شعبية MINI تستمرّ في الازدياد مع ارتفاع المبيعات بنسبة 121%

جدة – حققت مؤسسة محمّد يوسف ناغي للسيارات زيادة بنسبة 8% في مبيعات MINI وBMW خلال الأشهر الثلاثة الأولى من 2012 مقارنة بالفترة نفسها من عام 2011.

وبهذه النتائج، يكون الوكيل الحصري والموزّع المعتمد لمجموعة BMW في المملكة العربية السعودية قد تمكّن من الحفاظ على مكانته بين الأسواق الخمسة الأفضل أداءً في الشرق الأوسط، ممّا يؤكّد على زيادة الطلب على السيارات الراقية من الطراز الأوّل في المملكة العربية السعودية، وعلى عزم مؤسّسة محمّد يوسف ناغي للسيارات على تحقيق سنة أخرى مكلّلة بالنجاح.

وعلّق المهندس أنيس جمجوم، المدير العام لمؤسسة محمّد يوسف ناغي للسيارات قائلاً: “تؤكّد هذه الزيادة في مبيعاتنا وتثبت بوضوح المكانة الراسخة التي تتمتّع بها BMW وMINI في المنطقة. فسيارات مجموعة BMW تجسّد الأداء العالي والامتياز في الهندسة والريادة في الإبداع والتي تُعتبر كلّها مواصفات أساسية يبحث عنها العملاء المتميّزون هنا في المملكة العربية السعودية ويقدّرونها. ولا شكّ في انّ هذا العامل، بالإضافة إلى مجموعتنا المميّزة من الطرازات و المستوى العالي في خدمة العملاء تجعلنا نتطلّع بمزيد من التفاؤل إلى الأشهر المقبلة.”

لا تزال الفئة السابعة، السيارة الأفضل مبيعاً لاسيّما وأنّها تجمع ما بين أعلى مستويات الأناقة والراحة والفخامة ومتعة القيادة القصوى. ومن الطرازات التي ساهمت أيضاً في الأداء الجيد لمؤسسة محمّد يوسف ناغي للسيارات نذكر BMW الفئة الخامسة، وBMW X6 Sports Activity Coupé، وBMW X5 Sports Activity Vehicle.

هذا و قد حققت MINI نمواً ملموساً في المملكة العربية السعودية خلال الأشهر الثلاثة الأولى من السنة محقّقة نمواً بنسبة 121%. لتأكيد مكانتها كالعلامة التجارية الراقية الأسرع نمواً في العالم وفي الشرق الأوسط على السواء، وقد تصدّرت المبيعات طراز MINI Countryman، أوّل سيارة من MINI رباعية الدفع ومزوّدة بأربعة أبواب، بينما ساهمت MINI Hatch، وMINI Cabrio وMINI Coupé بشكل بارز في النجاح الذي حققته العلامة التجارية خلال الربع الأوّل من عام 2012 في المملكة العربية السعودية.

وحققت MINI تقدّماً بارزاً أيضاً مع توسع مجموعة طرازاتها خلال الأشهر الثلاثة الأولى من السنة، حيث شهد شهر مارس إطلاق MINI Roadster، وهو الطراز السادس الذي ينضمّ إلى طرازات MINI. إنّه الطراز الأوّل المكشوف من MINI والذي يضمّ مقعدين فقط وهو مثال رائع على تطوّر العلامة التجارية سنة بعد سنة لتكتسب شرائح جديدة من المعجبين والهواة.

كما حققت مؤسسة محمد يوسف ناغي للسيارات مبيعات قياسية بالنسبة لمبيعات BMW Premium Selection الخاص بالسيارات المستعملة والمعتمدة من BMW لتحقق اعلي مبيعات علي مستوي الشرق الأوسط بنسبة نمو 52% مقارنة بالفترة نفسها من عام 2011.

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